Artist turned designer Shirin Roubeni Ordower is inspired by nature in creating her designs and prints to redefine the fabric of the basic cotton tee. Shirin's natural artistic ability brought her from Germany, where she grew up, to New York where she studied illustration at the Parsons School of Design. She then moved on to become versed in the techniques of printed textiles at the Royal College of Art in London.

Her label Shirin NYC, grew from a love of printmaking techniques and creating art pieces for her friends and families little ones. SHirin NYC is an eco-friendly and organic line made in USA.