*limited time* 40% discount on all WOMENS styles | coupon code 'MOTHERSDAY' valid till Sunday, April 26th.

AuthorShirin Roubeni

Join us for an evening at 'The Breadbox Holiday Market'
Thursday, December 4th 6-9pm
47-11 11th Street , Long Island City 11101

Find great holiday gifts from local vendors:
Hudson and Stella 
Hortensia Handmade
SHirin NYC

AuthorShirin Roubeni

We are having a trunkshow at Mimi& Mo this Saturday 10-8 @4545 Center Blvd, Long Island City.

AuthorShirin Roubeni

Dear friends,  

Nothing makes me more proud then seeing women and children wearing my designs. I would love to celebrate all the people that support me and my brand, so we are launching a campaign called "Adventures in a SHirin shirt".

We will be publishing images of kids and women wearing a SHirin top or dress in their day to day adventures on our Facebook page (naturally with their consent) and each participant will receive a $20 gift certificate for my online store.

If you would like to participate just email info@shirinnyc.com a photo with a brief description such as "Daniel, 2 years old, in Central Park, New York" or "Cutie Pie by the beach". You can be as specific as you want, no obligation to give the name or age.

Thanks so much!

All the best,


AuthorDaniel Hallac
SHirin NYC and Savvy Auntie team up for an exclusive collection
Playing dress up just became more fun.
SHirin NYC, the eco collection of "wearable art" for women and kids, is giving a tribute to aunts all over the world by pairing up with Savvy Auntie to create two exclusive and delightful “Auntie and Me” sets.
In the creation of the matching outfits, designer Shirin Roubeni, a self proclaimed “savvy auntie” herself, has been inspired by the movement created by the queen of all aunts, Melanie Notkin, aka America’s Savvy Auntie.
“Savvy Auntie embodies the modern auntie: an independent stylish woman who loves kids”, says Shirin. “Aunties, by relation or by choice, play an important role in the lives of their nieces, as role models and friends, confidantes and mentors. They need to be celebrated!” 
The four pieces collection, that will be available exclusively at shop.shirinnyc.com starting April 7st, features SHirin’s signature bird design in Savvy Auntie’s hot pink logo color.
It includes:
  • for the auntie: a long sleeve organic cashmere top and a v-neck sleeveless shirt that can be paired with sweet and sexy boy shorts
  • for the little girl: an airy little dress and a tank top with a ruffle that matches an adorable diaper cover.


Savvy Auntie is the premier lifestyle destination for Aunts: Aunties by Relation (ABR), Aunties by Choice (ABC), Great Aunts, Godmothers, Mommy Aunties and all women who love kids. SavvyAuntie.com enables and empowers Aunts to exchange ideas, get advice, find gifts and connect with other Savvy Aunties.  http://savvyauntie.com
AuthorDaniel Hallac

The celebrated “t-shirt couturier” will showcase her limited edition Holiday dresses at the exclusive children boutique

SHirin Kids, the collection of wearable art for style conscious kids, will hold a trunk show at Estella on Thursday, November 19th 2009 to introduce its first limited edition dresses for the Holidays. 

To celebrate the event, the first fifty shoppers will receive a SHirin tote bag featuring the designer signature puff print.

 Estella will also showcase all SHirin Kids Fall-Winter “Wonderland” collection, featuring soft supima cotton tees with luxurious details, such as lovely cashmere shoulder ruffles, and organic nature inspired tops and onesies in warm colors like brown, beige and grey with bright, unexpected accents such as hot pink and golden yellow. Selected items from SHirin’s Women collection will also be presented, as many of the miniature designs find their equivalent counterpart in the adult line, creating a delightful perk for mother and child.

Estella is located at 493 Sixth Avenue in New York, between 12th and 13th street (t. 212.255.3553) - Map - Opening Hours: 11am to 7pm 

AuthorDaniel Hallac

Event: Trunk Shows @ The Shops at Equinox 

June 11-12  Equinox Club @ 76th
June 13       Equinox Club @ 74th
June 15-16  Equinox Club @ Soho
June 17-18  Equinox Club @ Columbus Circle
June 20- 21  Equinox Club @ Chelsea
June 23- 24  Equinox Club @ Tribeca
June 15- 16  Equinox Club @ Soho
June 29- 30  Equinox Club @ 63rd

AuthorDaniel Hallac